Celebrate 25 Years of the London Eye with South Western Railway

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South Western Railway March 11, 2025 3 min read

In this article, you'll learn the following:

London Eye 25th anniversary
Why 2025 is the perfect time to visit the London Eye
Explore the South Bank and beyond
How to get to the London Eye
Book your visit to the London Eye with SWR

Sunday 9 March 2025 marks 25 years of the London Eye – one of the most iconic London attractions. So, if you’re looking for things to do in London in 2025, be sure to visit! We’ve partnered with Merlin on exclusive London Eye ticket discounts for SWR Rewards customers to celebrate this milestone anniversary. Explore our guide to find out everything you need to know before your visit.

London Eye 25th anniversary

Opened in 2000 as a marker of the millennium, the London Eye was only meant to be a temporary feature on the South Bank. But over the last 25 years, it’s become a much-loved London landmark that dominates the city’s skyline – and it’s going nowhere!

With over 70 million visitors a year, it’s one of the capital’s top tourist attractions, offering panoramic views of London. It has hosted proposals, celebrity visits, royal guests, and is a key viewpoint during the city’s New Year fireworks display.

Why 2025 is the perfect time to visit the London Eye

With anniversary celebrations extending throughout the year, 2025 is the ideal time to visit the London Eye. Plus, our customers can take advantage of exclusive London Eye offers with SWR rewards.

Explore the South Bank and beyond

The South Bank is home to many of the city’s best sights and attractions. If you’re looking to explore Merlin attractions by train, these are some of our top picks near the London Eye:

SEA LIFE London. Perfect for families, little ones will have endless fun at this aquarium. Plus, our customers can get 1/3 off entry to SEA LIFE London with SWR Rewards.

Shrek's Adventure. Fans of the Shrek films will love this magical walk-through experience, featuring themed live shows. Our customers get 1/3 off tickets for Shrek’s Adventure with SWR Rewards.

The London Dungeon. Step back in time at this thrilling attraction, where you can explore the capital’s dark history. Plus, you can get 1/3 off tickets for The London Dungeon with SWR Rewards.

Other must-see attractions on the South Bank include:

Jubilee Gardens. Located right next to the London Eye, enjoy this riverside green space on a sunny day.

Shakespeare’s Globe. Literary enthusiasts will love visiting this replica of the famous Globe Theatre. See a show or book a guided tour to learn more – you can get 2FOR1 tickets for the Globe Story with SWR Rewards.

Southbank Centre. This multi-arts centre hosts a varied programme of cultural events.

Tate Modern. One of the city’s best art galleries, housing the national collection of international modern and contemporary art.

The National Theatre. Watch one of London’s must-see theatre shows at this iconic venue.

How to get to the London Eye

Travelling to London by train is easy with SWR. If you’re arriving from the South West, we have three stations – London Waterloo, Vauxhall and Clapham Junction – which are centrally located, providing convenient access to tube and bus links.

For those travelling within London, the closest station to the London Eye is London Waterloo. From there, it’s a 9-minute walk to the famous landmark.

Book your visit to the London Eye with SWR

Ready to plan your trip to the London Eye? We offer a range of ticket types to suit every journey, from Advance tickets to Sunday Out and Semi-Flex Return tickets. If you’re travelling in a group, check out our GroupSave tickets, offering excellent value for money.

Don’t forget to check out the exclusive South Western Railway London Eye discounts to save money on your visit. For more deals on hotels, restaurants and attractions in London and the South West, visit the SWR Rewards website.

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