White ribbon

White Ribbon Day

End men's violence against women

As part of our overall approach to protecting vulnerable people, SWR is joining with others in the Rail Industry to support White Ribbon Day on 25 November 2022.

What is White Ribbon Day?

White Ribbon is the UK’s leading charity engaging men and boys to end violence against women and girls. The charity aims to prevent violence against women and girls, by changing harmful attitudes, systems and behaviours that perpetuate gender inequality and men’s violence against women.

Most violence against women is committed by men, and the charity campaigns to educate men that they can take responsibility for thinking about their own actions, and promoting equality and respect. It also encourages men to be prepared to call out harassing, sexist and violent behaviour when they see it.

White Ribbon Day takes place on 25 November each year, on the International Day for the Elimination of Violence against Women, and highlights how we can work together to ensure equality and safety for women. This year, White Ribbon Day, 25th November, falls on the same week as the start of the FIFA men’s World Cup. There has never been a better time for us to come together and start playing as a team to end violence against women and girls.

Find out more at www.whiteribbon.org.uk

What are we doing to show our support White Ribbon Day?

Our campaign to raise awareness for this important cause will run from Monday 14 to Monday 28 November and include digital and print posters across our stations, White Ribbon logos on the cabs of 20 SWR trains and other digital promotion.

How can you show your support for White Ribbon Day?

You can make the pledge to never use, excuse or remain silent about men’s violence against women by signing the White Ribbon Promise online at: www.whiteribbon.org.uk/promise

You can also show your support by wearing a White Ribbon, which you can purchase online at: www.whiteribbon.org.uk/shop

If you see one of our White Ribbon trains out on the network, feel free to post a photo on twitter, tagging @WhiteRibbon_UK and @SW_Help

Support available if you or someone you know is affected by domestic violence

National Domestic Violence Helpline

24-hour free help line ran by Refuge for victims or concerned co-workers and which provides advice for those experiencing domestic violence. The staff will offer confidential, non-judgemental information and support.


0808 2000 247 (free of charge 24/7)

The Men's Advice Line 

Helpline for non-judgemental information and support for male victims of domestic abuse.



0808 8010 327 - (Monday and Wednesday, 9am to 8pm, and Tuesday, Thursday and Friday, 9am to 5pm) for non-judgemental information and support.

Find out what else we do to protect vulnerable people