Hard working train cleaners celebrated in eye-catching campaign

Thursday 15th October 2020

From today (Thursday 15 October), visitors to Bournemouth station are being met with a series of new posters paying tribute to South Western Railway’s (SWR) heroic cleaning teams.

The Cleaner and Cleaner campaign, which is the result of a collaboration between SWR and strategic design consultancy DK&A, highlights the sterling work of the cleaners, who have worked harder than ever in recent months to keep customers safe.

One of the new eye-catching posters features one cleaner holding a broom, with the caption: ‘Welcome to Bournemouth. We keep cleaning so you can keep travelling’. Another simply says: ‘You keep handwashing, we’ll keep disinfecting’.

The campaign is not only intended to highlight the exceptional work of cleaning teams, but also provide customer reassurance and urge people to take some simple steps to protect themselves and others.  

SWR has radically increased its cleaning activity since the start of lockdown over six months ago, with cleaning teams now regularly using a powerful sanitising product which provides strong, long-lasting antimicrobial protection against a range of bacteria, viruses and pathogens.

Cleaners have also been paying particular attention to regular touch points such as ticket machines, grab handles, stair handrails and door buttons.

The campaign launch comes after DK&A conducted a wide-ranging research exercise which considered the views of a variety of internal and external stakeholders to gauge customer needs.