South Western Railway launches campaign to celebrate local businesses

Monday 06th July 2020
South Western Railway has launched a campaign to celebrate local businesses across the region
  • Rail company launches unique campaign to support local businesses across the region
  • Customers asked to nominate their favourite local business
  • Winning businesses will receive a £12,000 business package, with two also winning the opportunity to promote their business on local radio
  • South Western Railway has launched a campaign to celebrate local businesses across the region.

Local businesses have been some of the hardest hit by COVID-19 and the subsequent lockdown, and as restrictions begin to ease it is important now more than ever that we all support them.

SWR wants to make those connections between consumers and local businesses easier. With over 235 million journeys on its network, and as an operator serving South West London, Surrey, Hampshire, Berkshire, Dorset, and beyond, SWR is in a unique position to make this happen.

South Western Railway is encouraging its customers to nominate their favourite local business, perhaps it’s their village’s butcher, their local artisan baker or their town’s best café. They can nominate by visiting southwesternrailway.com/greatdays. All customers who nominate their favourite local business will be entered into a draw to win one of two £1,000 cash prizes.

For the local businesses, they will be in with a chance to win one of 3 tailored business packages up to the value of £12,000 for equipment and marketing.

SWR is promoting this campaign to support local businesses through its own website, social media channels, and impactful advertising around the region. It is also working in collaboration with local radio stations Heart and Smooth.

As part of this collaboration, two further businesses will be in with a chance of winning the top prize of a tailored business package as well as advertising on Smooth or Heart Radio, allowing them to promote their business across the region.

South Western Railway’s Commercial Director, Peter Williams, said “Local businesses are the lifeblood of the regional economy, now more than ever it's important we support them. This campaign will allow our customers to celebrate the local businesses that are at the heart of their communities.”